Chethan Chandrahasan

Work History

Senior Product Designer at SolarZero, New Zealand

Dec 2023 – Dec 2024 (1 year)

• Designed a multi-platform energy monitoring app (iOS, Android, Web) end-to-end.

• Conducted research, compiled actionable reports, created vision prototype and helped with product strategy.

Senior Product Designer at Lyssna (UsabilityHub), Australia

Jul 2022 – Oct 2023 (1 year 3 months)

• Spearheaded end-to-end design for various small & big features, including user interviews, card sorting, prototype testing etc.

• Created and maintained Figma design library in-sync with code.

• Discovered and executed on several growth opportunities.

• Collaborated on product strategy, vision and roadmap.

Senior Product Designer at Trade Me, New Zealand

Nov 2020 – July 2022 (1 year, 9 months)

• Worked mainly on the B2B side of Trade Me Property & Trade Me Marketplace.

• Worked closely with Product Managers, Researchers and agile delivery squads to unearth customer insights and turn them into useful & usable digital products.

• Led the discovery to launch of the highest-tier marketing package for Trade Me Property.

• Conducted generative research to understand Trade Me’s professional sellers better and identified high-level personas, pain points, opportunities, etc., to help with product strategy and roadmap.

• Helped in creating a long-term vision for the pro-seller business.

• Updated the way Trade Me’s professional sellers offer shipping options, spanning multiple platforms & integrators.

• Turned our audience data into easily digestible and actionable reports for Trade Me’s B2B customers to understand the market better and optimise their marketing on Trade Me.

• Provided design support for Trade Me Property’s social media advertising solution.

• Provided design support for Instant cash offers for cars and optimised car listing flows.

• Helped transition from Sketch-Abstract-Invision design stack to Figma, including building a design library, training fellow designers on Figma, etc.

• Introduced Dovetail and made it a key part of our ReOps.

Senior UX Designer at Genesis Energy, New Zealand

Aug 2017 – Aug 2020 (3 years)

• Worked with the agile team of engineers, Product Owners, testers & BAs, crafting innovative solutions to customer problems.

• Handled end-to-end design of several innovative products in the energy management & home automation, including Energy IQ.

• Set up a feedback loop between customers & the product team.

• Assembled and led a team of 5 designers.

Digital Marketing Specialist at Storm IMC, New Zealand

May 2015 – August 2017 (2 years, 2 months)

• Designed several B2C & B2B websites and web apps.

• Handled conversion optimisation, SEO, data analytics, and tag management for several small and medium-traffic websites.

• Managed Google & Facebook ads and reporting.

• Designed & animated billboards, explainer videos, HTML5 ad banners, etc.

Digital Strategist at Soothika Ayurveda, India

Dec 2013 – May 2014 (1 year)

Responsible for the overall digital strategy, including:

• Designed and developed an e-commerce website and handled its SEO, Analytics and conversion optimisation.

• Planned and executed a content marketing strategy involving Facebook, Twitter & Email.

• Designed several digital, print, and animated marketing collaterals.

Digital Strategist & Designer at Salt Mango Tree, India

May 2010 – Dec 2013 (3 years)

• Planned and executed several digital experiences & campaigns for several clients across the hospitality, banking, luxury, and health sectors.

See my full resume on LinkedIn

Education

Computer Engineering from Federal Institute of Science, India

2006 – 2010

I studied Computer Engineering. I have also been the college magazine designer., student chairman of the biannual college art fest - Bharatham 2009, done lots of designing & lots of travelling.

User Research — Methods and Best Practices from Interactiondesign.org

2018

Advanced course on user research. I completed it with an 85% score. This has helped me a lot in my day-to-day job.