Portfolio
A closer look at some of the designs I’ve brought to life and the stories behind them
Designing a multi-platform Solar Monitoring App
SolarZero wanted to replace its old solar monitoring web app with a modern iOS, Android and Web app. The new one should simplify energy management, highlight cost savings, and boost customer satisfaction — within a tight time frame. Read how I tackled this project.
Designing User Interviews Tool for Lyssna
Lyssna aimed to make interviewing users easier by reducing complex admin tasks. This case study explores how deep research, design principles, and iterative development created a feature that simplified research processes and increased customer retention.
Enhancing a subscription product
Trade Me wanted to enhance the value of its Partner program by adding a solution that real estate agents would genuinely find useful. Read how user insights and strategic design aligned to deliver measurable impact.
Designing a new pricing package for TradeMe Property
Trade Me Property offers 4 ad packages—Basic to Gold. But agents spend far more on other marketing mediums. Could there be a premium package they’d actually pay for? Read about how I tackled this challenge.
A tool to help kiwis use electricity sustainably — Part 2
After launching a tool to debunk myths about NZ’s electricity mix, encourage sustainable choices, we uncovered several insights to make it more impactful. 🚀 Part 2 dives into how we refined the feature for better engagement and clarity. Read about the journey
A tool to help Kiwis use electricity sustainably — Part 1
Genesis wanted to bust myths about ‘clean electricity’ advertised by their competitors while educating Kiwis about the reality and promoting smarter, sustainable choices. Read how I took a tiny idea into cool first-of-it’s-kind product.