Chethan Chandrahasan

Senior Product Designer at UsabilityHub (Remote)

Jul 2022 – Present

• End-to-end product design for several small and big features.

• End-to-end product design of the Interviews feature.

• Built a Figma design library.

• Worked closely with Product managers on product strategy, discovery, prioritisation and roadmap.

Senior Product Designer at Trade Me, New Zealand

Nov 2020 – July 2022 (1 Year, 9 months)

• Worked mainly on the B2B side of Trade Me Property & Trade Me Marketplace.

• Worked closely with Product Managers, Researchers and agile delivery squads to unearth customer insights and turn them into useful & usable digital products.

• Led the discovery to launch of the highest-tier marketing package for Trade Me Property.

• Conducted generative research to understand Trade Me’s professional sellers better and identified high-level personas, pain points, opportunities, etc., to help with product strategy and roadmap.

• Helped in creating a long-term vision for the pro-seller business.

• Updated the way Trade Me’s professional sellers offer shipping options, spanning multiple platforms & integrators.

• Turned our audience data into easily digestible and actionable reports for Trade Me’s B2B customers to understand the market better and optimise their marketing on Trade Me.

• Provided design support for Trade Me Property’s social advertising solution.

• Provided design support for Instant cash offers for cars and optimised car listing flows.

• Helped transition from Sketch-Abstract-Invision design stack to Figma, including building a design library, training fellow designers on Figma, etc.

• Introduced Dovetail and made it a key part of our ReOps.

Senior UX Designer at Genesis Energy, New Zealand

Aug 2017 – Aug 2020 (3 yrs)

• Worked with the agile team of engineers, Product Owners, testers & BAs, crafting innovative solutions to customer problems.

• Handled end-to-end design of several innovative products in the energy & home automation area.

• Set up a feedback loop between customers & the product team.

• Assembled and led a team of 5 designers.

Digital Marketing Specialist at Storm IMC, New Zealand

May 2015 – August 2017 (2 yrs, 2 mos)

• Designed several B2C & B2B websites and web apps.

• Handled conversion optimisation, SEO, data analytics, and tag management for several small and medium-traffic websites.

• Managed Google & Facebook ads and reporting.

• Designed & animated billboards, explainer videos, HTML5 ad banners, etc.

Digital Strategist at Soothika Ayurveda, India

Dec 2013 – May 2014 (1 yr)

Responsible for the overall digital strategy, including:

• Designed and developed an e-commerce website and handled its SEO, Analytics and conversion optimisation.

• Planned and executed a content marketing strategy involving Facebook, Twitter & Email.

• Designed several digital, print, and animated marketing collaterals.

Digital Strategist & Designer at Salt Mango Tree, India

May 2010 – Dec 2013 (3 yrs)

• Planned and executed several digital experiences & campaigns for several clients across the hospitality, banking, luxury, and health sectors.

See my full resume on LinkedIn