Portfolio
A closer look at some of the designs I’ve brought to life and the stories behind them
Enhancing a subscription product
Trade Me wanted to enhance the value of its Partner program by adding a solution that real estate agents would genuinely find useful. Read how user insights and strategic design aligned to deliver measurable impact.
Designing a new pricing package for TradeMe Property
Trade Me Property offers 4 ad packages—Basic to Gold. But agents spend far more on other marketing mediums. Could there be a premium package they’d actually pay for? Read about how I tackled this challenge.
Older projects
Evolution of energy insights
How we continuously improved a feature based on customer feedback.
Designing an app for the future
A ‘Research to launch’ project setting up a platform for innovation.
Redesigning with Material
A redesign to see how closely I can follow a guideline and also learn how to create a style library in Sketch.
Website redesign
A case study of a website redesign project I did 3 years ago, which illustrate my design process.
Older projects
Includes a variety of Print, Digital and motion design works. Both professional and personal.