Portfolio
A closer look at some of the designs I’ve brought to life and the stories behind them
Designing User Interviews Tool for Lyssna
Lyssna aimed to make interviewing users easier by reducing complex admin tasks. This case study explores how deep research, design principles, and iterative development created a feature that simplified research processes and increased customer retention.
Enhancing a subscription product
Trade Me wanted to enhance the value of its Partner program by adding a solution that real estate agents would genuinely find useful. Read how user insights and strategic design aligned to deliver measurable impact.
Designing a new pricing package for TradeMe Property
Trade Me Property offers 4 ad packages—Basic to Gold. But agents spend far more on other marketing mediums. Could there be a premium package they’d actually pay for? Read about how I tackled this challenge.
Older projects
Evolution of energy insights
How we continuously improved a feature based on customer feedback.
Designing an app for the future
A ‘Research to launch’ project setting up a platform for innovation.
Redesigning with Material
A redesign to see how closely I can follow a guideline and also learn how to create a style library in Sketch.
Website redesign
A case study of a website redesign project I did 3 years ago, which illustrate my design process.
Older projects
Includes a variety of Print, Digital and motion design works. Both professional and personal.