Portfolio
A closer look at some of the designs I’ve brought to life and the stories behind them
A tool to help kiwis use electricity sustainably — Part 2
After launching a tool to debunk myths about NZ’s electricity mix, encourage sustainable choices, we uncovered several insights to make it more impactful. 🚀 Part 2 dives into how we refined the feature for better engagement and clarity. Read about the journey
A tool to help Kiwis use electricity sustainably — Part 1
Genesis wanted to bust myths about ‘clean electricity’ advertised by their competitors while educating Kiwis about the reality and promoting smarter, sustainable choices. Read how I took a tiny idea into cool first-of-it’s-kind product.